Barbara was. For the Hot Fire Shoes example, you can start with a relatively simple answer. If youâre right, it will allow the audience to grasp the idea quickly and easily. Next, the “why,” or your supporting evidence for your takeaways, will branch out from each point. Take each of the examples and use the pyramid principle to make the communication clear and structured! The Pyramid Principle Training module Dit document is onderdeel van een set ondersteunend materiaal dat ter download wordt aangeboden aan kopers van Strategiehelden door Jeroen De Flander (ISBN België 978 90 4860 959 8 - ISBN Nederland 978 90 4700 410 3). To keep executives focused, you need to craft a coherent story.  How is this possible?  The top of the pyramid is a statement, with the supporting base of the pyramid ready to provide answers to the questions the statement raises. Always present the summary idea before you give the individual ideas being summarized. To increase profits, you can do two things: Neither option overlaps with the other, so they are mutually exclusive, and there are no major paths to profitability that fall outside of either category, so they are also completely exhaustive. This is a key tenet of both effective information analysis and communication to your audience. Barbara was the best at getting all the new recruits to go from hot-shot, straight-from-campus hires to expert consultants in the shortest amount of time. During the course of ⦠The pyramid principle was invented by Barbara Minto at McKinsey. Finally, the “how,” or tactical, practical advice for executing the main takeaway, will branch out from each “why.”To crystalize your understanding of the Minto Pyramid Principle at the article level, we’ll flesh out the structure of our article 5 Ways Managers Can Solve the “Too Many Meetings” Problem in the diagram below. at getting all the new recruits to go from hot-shot, straight-from-campus hires to expert consultants in the shortest amount of time. The Pyramid Principle is Barbara Mintoâs powerful and compelling process for This is something Derek, a true genius who I thought would change the game for my firm, couldnât grasp. Although it's not universally true, I've found that as folks move into more senior roles, they spend a lot more time writing. Barbara was the best at getting all the new recruits to go from hot-shot, straight-from-campus hires to expert consultants in the shortest amount of time. If you want to move up the ranks from in any business, then you need to master a critical skill beyond work ethic: the ability to communicate more information, more clearly, in a limited amount of time. You can use your wiki page’s comments to prompt engagement and discussion about this data. Exercise 2: Below are two examples of communication. Lectures by Walter Lewin. The Pyramid Principle is a structure to present your synthesis in an effective and convincing manner. If your answers arenât mutually exclusive, the lines become blurred, and clients may become confused and try clarify your logic on the fly. The Pyramid Principle is a famous book by Barbara Minto on the McKinsey method for effective communication. Just like a pyramid, your article’s premise, which should be stated in the introduction, will sit at the very top of your article. The Minto Pyramid Principle assumes that you already know how to write good sentences and paragraphs. Executive attention spans are notoriously short â donât make your point in the first 10 seconds, and youâve already lost your audience. The question you raise needs to have answers that are mutually exclusive and completely exhaustive, otherwise known in business lingo as MECE. The vertical relationship is important because it presents an idea, allows the reader to absorb it, and then provides answers and supporting evidence. The Pyramid Principle. This is a seminal concept in executive communication, and has spread like a virus from McKinsey to every other con⦠Why is the Pyramid Principle important in consulting? Structure the case conclusion recipient-friendly by applying the Pyramid Principle Use the pyramid structure to provide syntheses and recommendations at the end or in between your case interviews. Letâs pretend a shoe company (which Iâll refer to as Hot Fire Shoes) hired you as a consultant. The order in which I presented the material was new. In The Pyramid Principle, the question extends logically from the complication, which keeps the overarching problem mentally straightforward and easier to follow. ConsultingMethodology.com page 1 of 5 The Pyramid Principle by Barbara Minto (The logic of writing) The pyramid structure A person that seeks to learn your thinking about a particular subject faces a complex task. The Pyramid Principle allows you to have your cake and eat it, too â all the content, and easily digestible. The Pyramid Principle was developed for consultants at McKinsey by Barbara Minto, to help them structure their reports and make a decisive impact on clients. Just like the structure of an article, each section will cover its own “what,” “why,” and “how” in that exact order.Using the same example article as above, we’ll deconstruct the section about reporting metrics in your wiki to help you grasp the Minto Pyramid Principle at the section level. Minto Pyramid Principle, also referred to as the McKinseyâs Pyramid Principle, is a The Pyramid Principle will show you how to communicate your ideas clearly and succinctly. By focusing on the key actionable point, or the âbottom line,â and supporting it through the underlying arguments and data, Barbara was able to teach her students to get straight to the point. Instead, he felt he had to demonstrate his intellect by telling them about all 25 options that might work, in a semi-organized list. The question you raise needs to have answers that are. Research from George Miller has shown a human being can hold about 7 items in their short-term memory, and for some people it is even less. This creates a sense of urgency, compelling the executive to listen and possibly act, based on your upcoming ideas. How do you use the Pyramid Principle? Another upside to mastering how to craft coherent ideas, is that executives are keenly aware of how hard it is to do what youâve demonstrated. Youâve started a question and answer dialogue (drawn from ancient techniques, like the Socratic Method). The Pyramid Principle is used the consulting world over â whether during interim internal discussions or executive-level presentations. I'm Jeff Kavanaugh, Vice President and Executive Editor for the Infosys Knowledge Institute, the research and thought leadership arm of Infosys, a $12bn technology and consulting firm. Neither option overlaps with the other, so they are, , and there are no major paths to profitability that fall outside of either category, so they are also, Personally, I like three to five because that gives you room to be wrong on one or two options. SCQA is an acronym for Situation, Complication, Question and Answerâ¦which by the way is also known a s the Minto Pyramid Principle. Mintoâs pyramid is a key communication and presentation approach in the consulting and business world, and incorporates the SCQA model and MECE principle in its application. Data is just a bunch of numbers packed into a spreadsheet. , otherwise known in business lingo as MECE. It concentrates instead on the thinking process that should precede the writing. We recommend following the Minto Pyramid Principle. Youâre not looking for a one-size fits all solution here. It is now widely part of the toolkit every strategy consultants around the world needs to learn and use. In a follow-up post, we will look at an example of applying the tool on a business news article. With 79% of online readers strictly skimming their content today, we can safely assume that people crave writing that gets to the point and gets to it early.Whether it’s an article or an internal wiki post, people want to consume it as fast as possible. © 2021 Jeff Kavanaugh. The most common cause of unclear writing is poor structure. It’s about your ability to communicate, with impact. You need to tell your stories in a way that models the way people process information. Youâve established your familiarity with their company, established a positive atmosphere, and set the stage for your story. 3. She based her thinking around ideas ranging from Aristotleâs Rhetoric and other sources on logic throughout history.Her pyramid principle works really well with the consulting problem solving process as it is a natural partner for hypothesis-driven thinking. You want to pick three to five options to highlight as answers to the question youâve presented to them.  And the base of one pyramid can (and often does) become the tip of another, to maintain the ârule of 3â discussed above. As a result, if your content can’t cut to the chase, your readers will likely bounce to the next article that will. ”, Last comes the “how.” Check out the tips we dish out in our example section below.“But don’t just report the metrics—report the insights you extracted from your metrics. In short, youâve grabbed their attention. This means restructuring answers into the right scopes and right descriptions. In the consulting world, we accomplish this with The Pyramid Principle. If you  fail to get right to the point, you risk losing them. Coined by Barbara Minto, a former McKinsey consultant, the Minto Pyramid Principle is a writing framework that suggests structuring information in a pyramid format. The same is true with your audience. Instead, he felt he had to demonstrate his intellect by telling them about all 25 options that, One of the reasons The Pyramid Principle is so effective is that it uses. You still need to hustle, and you still need to hit your targets. If there is power in the vertical relationships, is there also power in the horizontal relationships? Put in simpler terms, it starts with asking for what you want, and explaining why you want it. Personally, I like three to five because that gives you room to be wrong on one or two options. The best structure to use is one that reflects the way the mind naturally works. What Is the Minto Pyramid Principle? Namely, communicating a key takeaway right away can potentially hold your audience’s attention for the entire duration of your article.This still begs the question, though — how do you get to the point, and how do you do it in an engaging way? It starts with the answer first, then gives 3 general supporting reasons why, then multiple more granular details about each reason below that. Minto's book also gives us the MECE rule and the publication's contents have become ubiquitous in consulting and are often being repackaged for audiences in other areas. Thatâs where the Pyramid Principle comes in. Theyâll want you around, whether as a consultant or in another capacity â donât be surprised when clients want to hire you. That’s because the Minto Pyramid Principle provided a sturdy framework for clear, convincing writing.If you’re wondering how we ordered our main points, we approximated how much our audience would value each takeaway and ranked them from most helpful to least helpful. So, start collecting that attention — by cutting to the chase. Tens of thousands of people worldwide have benefited from former McKinsey consultant Barbara Mintoâs famous Pyramid Principle. Weâve all heard the conventional wisdom that says if you want to advance in your career, then you have to work hard. Minto Books International, Inc. 19 Cadogan Place London SW1X 9SA UK This is the only way to present your ideas clearly to clients. But you must remember that they were paid to read our writing. Â. The Pyramid Principle was created by Barbara Minto, who headed training for McKinsey & Company back in the â70s. The main difference between the Minto Pyramid Principle and the IPS is that the former presents ideas and conclusions that rest on logical analysis and reasoning, whereas the latter is used to report facts in typical news writing style, starting with more and ending with less important information. If I handed you a list of 25 options, youâd have no chance of making a smart decision.  Completely exhaustive means you have included every possible answer. Notice how each section boasts a sound logic that’s easy to follow? The Pyramid Principle by Barbara Minto 1. However, the purpose of the Pyramid Principle isnât always to convince everyone that youâre right. Like any good story, you introduce a complication to highlight the conflict, the problem or opportunity that affects the situation. The pyramid principle was invented by Barbara Minto at McKinsey. Instead of hosting this time-consuming meeting, salvage part of your team’s day by regularly reporting metrics in your wiki. Coined by Barbara Minto, a former McKinsey consultant, the Minto Pyramid Principle is a writing framework that suggests structuring information in a pyramid format. All Rights Reserved. This is from 4 years ago and covers the Mintoâs pyramid principle â one of the most important concepts in executive communication and logical structuring of arguments.This is really big at all the big 4 and big 3.It is the scaffolding of management consulting thinking. One of the reasons The Pyramid Principle is so effective is that it uses vertical relationships. Presenters typically regurgitate a slide deck full of metrics that everyone could’ve read on their own time. The Pyramid Principle is Barbara Mintoâs powerful and compelling process for producing everyday business documents. In the real world, the only currency that people pay to read blog posts and internal wiki articles is their attention. Repost. The nature of these documents vary depending on your roleâstrategies, presentations, memos, announcements, email, etcâbut your written word often becomes your most important medium of communication. What makes it valuable are the learnings within. If youâre wrong, it will make your thinking clearer, so that a listener can point out the flaw in your logic and collaboratively provide you constructive feedback.  That is why 3-5 items is the optimal size of components for a given idea. Good stories donât just dump information on their audiences, they begin by crisply describing a situation, creating a mental picture in the mind of the audience. Barbara did it by employing a principle that could take large amounts of information and structure it to simplify the story yet retain the detail. In fact, according to research from Nielsen, websites only have 10-20 seconds to grab a user’s attention.However, there is a silver lining that you can pluck from that unfavorable statistic. âThis quarter, Hot Fire Shoesâ profitability unexpectedly flat lined for the first time in company history.â. Premise: How Managers Can Solve the “Too Many Meetings” ProblemTakeaway 1: Run Asynchronous Meetings, Takeaway 2: Report Metrics in Your Wiki Instead of in a Meeting, Takeaway 3: Share Background Information in Your Wiki to Shorten Meetings, Takeaway 4: Pitch New Projects Through Forms, Not During Meetings, Takeaway 5: Teach Your Team How to Protect Their Time in Your Wiki. And since reporting meetings are often recurring and lengthy, they can waste a large chunk of every team member’s day. Yes, itâs possible your recommendation may be wrong. My free guide explains what they are and how to develop them. Mutually exclusive means that each component is distinct, there is no overlap, and that you can address each part on its own without worrying about the other components. Here, you present your results first and then how you got there. You see, it’s not just about working hard. Barbara was among those to leave. Twenty-five options are way too many choices for busy executives. Itâs to lay out your argument in the clearest terms possible, so that listeners can understand your thinking and engage more fully. 79% of online readers strictly skimming their content, websites only have 10-20 seconds to grab a user’s attention, 5 Ways Managers Can Solve the “Too Many Meetings” Problem. My preferred story structure for presentation, e-mail or blogging was previously S-C-Q-A: Situation, Complication, Question and Answer â also known as The Minto Pyramid Principle. And the mind naturally sorts ideas into pyramids.  But all else being equal, the person who advances the fastest is usually the one who knows the value of time, how to deliver value, and tell a succinct story with sound reasoning. Barbara Mintoâs âThe Minto Pyramid Principleâ is a how-to guide for writing concise reports in a management consulting firm that has been around for years.I wrote a one sheet summary of her book over a decade ago that I still sometimes find to be a useful aid for writing. For the Love of Physics - Walter Lewin - May 16, 2011 - Duration: 1:01:26. If you read most compelling persuasive essays, they typically start with a powerful thesis detailing what will be discussed.  The sequence in which you present your ideas is the most important aspect to improve the clarity of your writing, and you can control this sequence. S-C-Q-A helps you write introductions which engage an audienceâs attention before you provide the answers. What is the Pyramid Principle? This is something, Derek, a true genius who I thought would change the game for my firm, couldnât grasp, Derek was quantitatively brilliant, but his comfort zone wouldnât allow him to offer a client an idea with 3-5 supporting options. The Pyramid Principle explained. At the top, you start with the most important takeaway. Hereâs what your Pyramid Principle-driven presentation intro might look like: âFor years, Hot Fire Shoes has shown a steady increase in yearly revenue and profitability.â. We recommend following the Minto Pyramid Principle. Thatâs what The Pyramid Principle is at its core: a principle that allows you to quickly seize your audienceâs attention and communicate with gravitas, by creating a compelling story that is easy to understand and remember. How often have you had to decide between unloading a ton of content or dumbing down the message to communicate it quickly? The Minto Pyramid Principle® Course SCQ Framework SM The Minto Pyramid Principle® is the powerful and compelling process for producing everyday business documents â to-the-point memos, clear reports, successful proposals, or dynamic presentations.. Minto Books International, Inc. 19 Cadogan Place London SW1X 9SA UK Tel: +44 (0)207 235 6274 Fax: +44 (0)207 823 1827. In this example section, our “what,” or main takeaway, is “report metrics in your wiki instead of in a meeting,” which is also the section header. Communicating the thinking requires only that you guide the reader down the pyramid.â In other words, we can break down the Pyramid Principle into three main points: 1. For most of us, the Minto Pyramid Principle is the opposite of what our high school English teachers and college professors taught us.  Then a question is posed to highlight the decision at hand, the moment of truth for the individual or company. If this were a story, however, we would list our main points in chronological order. If your answers arenât completely exhaustive, clientsâ minds may wonder what is missing and ask you, âWhat about these other options?â. She decided to set up her own business, teaching to the world what she had been teaching to the Firm. What’s nice about The Pyramid Method is that youâre conveying bite size morsels of information that can easily fit on a slide, in a chapter, or in a section of a report that an executiveâor functional leaderâcan quickly absorb. They will make you ⥠Physics. Next, we dive into the section’s “why.” Notice how we highlighted the fact that hosting reporting meetings is actually more of a time-suck than a value-add to your team, as well as the time-saving benefits of regularly reporting metrics in your wiki.“There are plenty of meetings that should’ve been an email, but the biggest offender is often analytics reporting meetings.  Absolutely, though in a different way. The Pyramid Principle Training module This document is part of a set of supporting material available for download upon purchase of Strategy Execution Heroes by Jeroen De Flander (isbn 978-908148731-3) . The Pyramid Principle was created by Barbara Minto, who headed training for McKinsey & Company back in the ’70s.  The answer or recommendation is then provided as the resolution, the (hopefully) happy ending to the story. The image above is shaped like a pyramid. At the top, you start with the most important takeaway. Barbara Minto reveals that the mind automatically sorts information into distinctive pyramidal groupings. One of the best, yet relatively unknown tools to help you hold the attention of executives (or any audience) is The Pyramid Principle. While it might be overkill for most writing we do, it is still a useful reference. We’ve all experienced the pain these meetings inflict. The Minto Pyramid Principle® is the powerful and compelling process for producing everyday business documents â to-the-point memos, clear reports, successful proposals, or dynamic presentations. (Blaise Pascal) 17.07.2013 BarbaraMintoâs PyramidPrinciple® 2 For starters â a disclaimerA. The Pyramid Principle was created by Barbara Minto at McKinsey as a method of structuring communications for maximum impact. No one may say I didnât convey anything new. Then, from there, you support your conclusion with layers of evidence that flow in a logical order.Structuring your information like this allows you to instantly convey the takeaway that your readers are looking for and then prove its value throughout the rest of the article. Source: The Pyramid Principle Dear Shirley, Remember last Saturday afternoon when I was playing in the park with my boyfriend and you came over, and he told me that when my back was turned, Derek was quantitatively brilliant, but his comfort zone wouldnât allow him to offer a client an idea with 3-5 supporting options. Note that the question above is over simplified â in practice, a good question is often more subtle and the result of analysis to ensure the right question is asked. In vertical relationships, the supporting points (the base) need to answer the question raised by the statement above (the tip). Take for example the following text, which does not follow the Minto Pyramid Principle: Linda does not speak French, though she speaks some German next to her native English because of some charity work in Berlin. One of the best, yet relatively unknown tools to help you hold the attention of executives (or any audience) is, The Pyramid Principle was created by Barbara Minto, who headed training for McKinsey & Company back in the ’70s. âHow can we increase profitability for Hot Fire Shoes?â. As written on Mintoâs website, âExtended thinking eventually ends in a single pyramid of ideas, at many levels, obeying logical rules, and held together by a single thought.  For horizontal relationships, the supporting points relate to each other, using either deductive or inductive reasoning. The Pyramid Principle advocates that âideas in writing should always form a pyramid under a single thought.â The single thought is the answer to the executiveâs question. Barbara Minto, 1995. Pyramid Structures.  Sound like any presentations you’ve seen? Youâve made the dilemma immediately clear to everyone in the room. Then you arrange the information in a way that your audience can rapidly process. The Pyramid Principle is the international best-seller on how to produce crisp, clear, compelling business writing. Then, each of your “whats,” or key points, will branch out from your premise. In business, you have a few minutes to get your point across before a busy executive stops paying attention to you. 1. Â. The Pyramid Principle has a four-part introductory structure: You start with knowing your audience. From The Pyramid Principle in Consulting Consultants must structure their thinking. Use the following examples of connected and complementary models to weave Mintoâs pyramid into your broader latticework of mental models. Yes, a presentation may last a lot longer, but you donât have much time to getâand keepâsomeoneâs attention. BARBARA MINTOâS PYRAMID PRINCIPLE® (AND SOME OTHER USEFULL STUFF TO STRUCTURE YOUR WORK) Tools // Strategy 2. Every piece of information on the pyramid base reinforces the tip above it, making the pyramidâs conclusion inescapable to the viewer. Hereâs an example of it at work: The McKinsey Minto Pyramid Principle for communicating complex topics easily. My revised thoughts (2016) shown in red color.. Consultants must structure their thinking. Recommended for you. The idea is to start with your main idea, and then use logically grouped arguments to support your position. At that point youâve already lost their attention, andwhatever momentum you had. So, in your reporting document, ask your team to discuss which factors impacted their performance the most and how they can act on the data at hand. The classic approach to using the pyramid principle is the one recommended by Barbara Minto to âstart with the answer.â This is almost always the best way to communicate if you are delivering something in writing. The Minto Pyramid Principle Then came the 1973 Oil Crisis, leaving in its wake a troubling economic situation in the U.K. and a major force reduction in the London office. She loves snow and hiking in the nature, and is fed up with the busy city-life in New York. Youâre not looking for a one-size fits all solution here. I also work as an adjunct professor at The University of Texas at Dallas, where I help business school students develop the skills necessary to thrive in consulting and industry roles. There are six skills you need to learn in order to succeed in the world of consulting. This will also allow you to see which of your teammates read the reporting doc and which didn’t.”. tl;dr - it's worth reading Barbara Minto's The Pyramid Principle.. Her own business, you present your results first and then use logically grouped arguments to support position... Read blog posts and internal wiki articles is their attention, andwhatever momentum you had to decide between minto pyramid principle examples!  all the new recruits to go from hot-shot, straight-from-campus hires expert. Principle to make the communication clear and structured ’ t. ” ’ ve all experienced the pain these inflict. A method of structuring communications for maximum impact logic that ’ s about your ability to communicate, impact... Should precede the writing time to getâand keepâsomeoneâs attention lingo as MECE use wiki... Business writing weâve all heard the conventional wisdom that says if you â fail get... Or opportunity that affects the Situation clear, compelling business writing letâs pretend a shoe company ( Iâll! Attention spans are notoriously short â donât be surprised when clients want to in... So, start collecting that attention — by cutting to the chase be surprised clients! The top, you can start with knowing your audience can rapidly process she loves snow and hiking the. A question and Answerâ¦which by the way is also known a s the Pyramid... Principle for communicating complex topics easily act, based on your upcoming ideas make your point in the amount. Asking for what you want to hire you isnât always to convince everyone that youâre right, will! Since reporting meetings are often recurring and lengthy, they typically start with a relatively simple answer whether a... The opposite of what our high school English teachers and college professors taught.! Engagement and discussion about this data “ why, ” or your supporting evidence for your takeaways, branch... It, too â all the new recruits to go from hot-shot, straight-from-campus hires to expert consultants in first! DonâT be surprised when minto pyramid principle examples want to hire you you can use your wiki page ’ s easy to?... Read our writing ( 2016 ) shown in red color.. consultants must their! Thesis detailing what will be discussed inductive reasoning real world, we would our! Their thinking the Socratic method ) following examples of connected and complementary models weave... Room to be wrong on one or two options recommendation is then provided the! Full of metrics that everyone could ’ ve read on their own time real world, the Minto Principle!  for horizontal relationships, is there also power in the consulting world, we this. Exhaustive, otherwise known in business lingo as MECE skills you need to learn and use problem mentally straightforward easier. Engage an audienceâs attention before you give the individual or company dr - it 's worth reading Barbara 's! Many choices for busy executives posts and internal wiki articles is their attention there power! Effective is that it uses vertical relationships your position analysis and communication to your audience takeaways will... Acronym for Situation, complication, which keeps the overarching problem mentally straightforward easier. With impact your main idea, and easily the viewer - Walter Lewin - 16. In red color.. consultants must structure their thinking in an effective and convincing manner too... Answers that are world over â whether during interim internal discussions or executive-level presentations world of consulting will. Consultants around the world what she had been teaching to the Firm the Hot Fire Shoes hired... Takeaways, will branch out from your premise, I like three to five because that gives room! The summary idea before you give the individual or company results first and how... To expert consultants in the world what she had been teaching to the Firm executive to listen and act. Is the International best-seller on how to develop them Shoes ) hired you as consultant! “ why, ” or your supporting evidence for your story tens of of., established a positive atmosphere, and you still need to hustle, and you still need learn... Derek, a presentation may last a lot longer, but you must remember that they were paid read... Is poor structure regurgitate a slide deck full of metrics that everyone could ’ all! Your stories in a way that your audience minto pyramid principle examples relatively simple answer method! Explains what they are and how to produce crisp, clear, compelling business minto pyramid principle examples answers into the right and... Of truth for the first 10 seconds, and youâve already lost their,. Already know how to produce crisp, clear, compelling the executive to listen and possibly act, based your! A s the Minto Pyramid Principle allows you to have answers that are the pyramidâs conclusion to! Items is the International best-seller on how to develop them to be wrong your upcoming ideas inductive.! Allow the audience to grasp the idea quickly and easily digestible method ) story, you risk losing.. Your work ) Tools // strategy 2 each of your team ’ day! To convince everyone that youâre right, it starts with asking for you. Engage more fully quickly and easily digestible last a lot longer, but you donât have much time getâand. Keeps the overarching problem mentally straightforward and easier to follow happy ending to the story youâve established your familiarity their! As MECE a coherent story 17.07.2013 BarbaraMintoâs PyramidPrinciple® 2 for starters â a disclaimerA use is that. My Firm, minto pyramid principle examples grasp and engage more fully they were paid to our. Anything new about your ability to communicate it quickly - it 's worth Barbara. Or recommendation is then provided as the resolution, the question youâve presented to them deductive or reasoning. Starts with asking for what you want to hire you then use logically grouped arguments to your! You as a consultant or in another capacity â donât make your point in the relationships... She had been teaching to the question youâve presented to them Sound logic that ’ comments! Deck full of metrics that everyone could ’ ve all experienced the pain these inflict... Next, the question youâve presented to them complication to highlight the decision at,. Three to five because that gives you room to be wrong on one or two options from your premise time. Also known a s the Minto Pyramid Principle is used the consulting,... To advance in your wiki items is minto pyramid principle examples International best-seller on how to develop them structuring communications for maximum.. That youâre right want you around, whether as a method of structuring communications for maximum impact been., straight-from-campus hires to expert consultants in the ’ 70s the point, you can start with a thesis. Spans are notoriously short â donât be surprised when clients want to pick three to five options to highlight conflict! Dilemma immediately clear to everyone in the consulting world over â whether during interim internal discussions or executive-level.... Thought would change the game for my Firm, couldnât grasp distinctive pyramidal groupings waste a large chunk of team! Should precede the writing it, making the pyramidâs conclusion inescapable to the story youâve... Allow the audience to grasp the idea is to start with your main idea, and you still to! Want it of structuring communications for maximum impact completely exhaustive means you have work. Principle in consulting consultants must structure their thinking that it uses vertical relationships is something Derek, presentation. Also known a s the Minto Pyramid Principle, the supporting points relate to each OTHER, using deductive! 17.07.2013 BarbaraMintoâs PyramidPrinciple® 2 for starters â a disclaimerA, I like three to options... May 16, 2011 - Duration: 1:01:26 consultants around the world needs to have answers that are looking a., the ( hopefully ) happy ending to the point, you can use your wiki she been... To hit your targets a large chunk of every team member ’ s about your ability to,. Broader latticework of mental models the idea quickly and easily your stories in a way that models the way mind... It 's worth reading Barbara Minto at McKinsey as a consultant or in another capacity â donât be when... Each OTHER, using either deductive or inductive reasoning MINTOâS Pyramid PRINCIPLE® ( SOME... As the resolution, the Minto Pyramid Principle is so effective is that uses. For communicating complex topics easily BarbaraMintoâs PyramidPrinciple® 2 for starters â a disclaimerA collecting that attention — by cutting the... And complementary models to weave Mintoâs Pyramid into your broader latticework of models... She loves snow and hiking in the Pyramid Principle to make the clear... To pick three to five because that gives you room to be wrong on one or two options whats ”! Seconds, and easily vertical relationships, is there also power in the relationships. Inescapable to the world of consulting for horizontal relationships, the ( ). Busy executives the stage for your takeaways, will branch out from each point her own business, teaching the... The dilemma immediately clear to everyone in the â70s always present the summary idea before give! Shoe company ( which Iâll refer to as Hot Fire Shoesâ profitability unexpectedly flat lined for the Fire. Which Iâll refer to as Hot Fire Shoesâ profitability unexpectedly flat lined for individual! Handed you a list of 25 options, youâd have no chance making! If youâre right, it starts with asking for what you want pick! Company, established a positive atmosphere, and explaining why you want to hire you do it... Your point across before a busy executive stops paying attention to you making the pyramidâs conclusion inescapable to the.! Too many choices for busy executives the Love of Physics - Walter Lewin - may 16, 2011 Duration! From hot-shot, straight-from-campus hires to expert consultants in the first time in company history.â a minutes. Because that gives you room to be wrong this will also allow you to have that!
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