While businesses work in good faith, you don’t always know how the outsourced company will behave and whether it will be in line with your company’s core values. Advertising results in increased expenses for the company because all modes of advertisement like radio, television, and internet are expensive and advertising is not a one-time measure rather it is a continuous process on which the company has to spend every year which in turn results in pressure on the profits of the company. Advertising agencies have an array of creative talent and resources at their fingertips to successfully launch a new product or take market share away from the competition. Working in an advertising agency comes with lot of advantages and disadvantages. The advantages and disadvantages of advertising agencies are both important to consider before you commit. However also take care not to join too many recruitment agencies. For example, if you're looking to increase market share by lowering your prices to attract new customers, you need to ensure that an ad campaign highlights your new pricing structure. For the campaign to succeed, you must have a clear objective for what you're trying to accomplish. Advertising is a communication whose purpose is to inform potential customers about various products and services and how to obtain and use them. The most effective way to create promotional campaigns will depend on the firm. Do not completely rely on the recruitment firms. While ad agencies offer many benefits, they are not without certain disadvantages. Therefore, your advertising planning will need to happen sooner and you'll need to plan on blocking more time for the approval and production process to be complete. When you hire and ad agency you have a number of new expenses opened to you for example copywriter, designers and creative … Control. What Are the Advantages & Disadvantages of Transactional Marketing?→, Advantages & disadvantages of using advertising agencies→. Ad agencies have been the driving force behind successful advertising campaigns for products like GEICO insurance and Miller Lite beer. 8% of viewers in the 55+ age demographic say that they change the channel when commercials come on the TV. Agencies are also the focus of investigations alleging bad business practices while major marketers like P&G are increasingly bringing them to task for a lack of tr… Try not to use too many recruitment agencies. When you think about advertising campaigns you might think about a funny commercial you saw on TV or a poster you saw on the bus. But an unresponsive agency might offer a different and unsuitable approach. The relationship between brands and agencies has been in a state of flux for years, in part because the role of the traditional agency is not as clear as digital marketing continues to grow. In some cases, however, an advertising agency may be able to complete the work far quicker than your business could internally, since most companies don't dedicate many staff members, if any… Consequently, you could end up wasting thousands of dollars on an ad campaign that misses the mark. There is no guarantee that the advertising will be viewed. Of course, using a recruitment agency has some downsides, too. For some firms it may be more effective to use a mixture of internal and external teams, whilst others will rely solely on external agencies or internal marketing departments. Using a recruitment agency can be quite expensive endeavor. marketing image by dead_account from Fotolia.com. As we can see both advertising agency commissions and creating promotions internally have advantages and disadvantages. For the campaign to succeed, you must have a clear objective for what you're trying to accomplish. 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