Exercise 2: Below are two examples of communication. Note that the question above is over simplified â in practice, a good question is often more subtle and the result of analysis to ensure the right question is asked. As written on Mintoâs website, âExtended thinking eventually ends in a single pyramid of ideas, at many levels, obeying logical rules, and held together by a single thought. Tens of thousands of people worldwide have benefited from former McKinsey consultant Barbara Mintoâs famous Pyramid Principle. Letâs pretend a shoe company (which Iâll refer to as Hot Fire Shoes) hired you as a consultant. In the consulting world, we accomplish this with The Pyramid Principle. To keep executives focused, you need to craft a coherent story.  Sound like any presentations you’ve seen? You want to pick three to five options to highlight as answers to the question youâve presented to them. No one may say I didnât convey anything new. Use the following examples of connected and complementary models to weave Mintoâs pyramid into your broader latticework of mental models. Just like the structure of an article, each section will cover its own “what,” “why,” and “how” in that exact order.Using the same example article as above, we’ll deconstruct the section about reporting metrics in your wiki to help you grasp the Minto Pyramid Principle at the section level. How often have you had to decide between unloading a ton of content or dumbing down the message to communicate it quickly? This is something, Derek, a true genius who I thought would change the game for my firm, couldnât grasp, Derek was quantitatively brilliant, but his comfort zone wouldnât allow him to offer a client an idea with 3-5 supporting options. BARBARA MINTOâS PYRAMID PRINCIPLE® (AND SOME OTHER USEFULL STUFF TO STRUCTURE YOUR WORK) Tools // Strategy 2. What is the Pyramid Principle? The Minto Pyramid Principle Then came the 1973 Oil Crisis, leaving in its wake a troubling economic situation in the U.K. and a major force reduction in the London office. The Pyramid Principle by Barbara Minto 1. Put in simpler terms, it starts with asking for what you want, and explaining why you want it. âThis quarter, Hot Fire Shoesâ profitability unexpectedly flat lined for the first time in company history.â. She based her thinking around ideas ranging from Aristotleâs Rhetoric and other sources on logic throughout history.Her pyramid principle works really well with the consulting problem solving process as it is a natural partner for hypothesis-driven thinking. The Pyramid Principle is a famous book by Barbara Minto on the McKinsey method for effective communication. You can use your wiki page’s comments to prompt engagement and discussion about this data. One of the best, yet relatively unknown tools to help you hold the attention of executives (or any audience) is The Pyramid Principle. We recommend following the Minto Pyramid Principle. The Pyramid Principle is a structure to present your synthesis in an effective and convincing manner. Mintoâs pyramid is a key communication and presentation approach in the consulting and business world, and incorporates the SCQA model and MECE principle in its application. Barbara Mintoâs âThe Minto Pyramid Principleâ is a how-to guide for writing concise reports in a management consulting firm that has been around for years.I wrote a one sheet summary of her book over a decade ago that I still sometimes find to be a useful aid for writing. The question you raise needs to have answers that are mutually exclusive and completely exhaustive, otherwise known in business lingo as MECE. Derek was quantitatively brilliant, but his comfort zone wouldnât allow him to offer a client an idea with 3-5 supporting options. The main difference between the Minto Pyramid Principle and the IPS is that the former presents ideas and conclusions that rest on logical analysis and reasoning, whereas the latter is used to report facts in typical news writing style, starting with more and ending with less important information. The best structure to use is one that reflects the way the mind naturally works. The nature of these documents vary depending on your roleâstrategies, presentations, memos, announcements, email, etcâbut your written word often becomes your most important medium of communication. The Pyramid Principle is Barbara Mintoâs powerful and compelling process for producing everyday business documents. Yes, itâs possible your recommendation may be wrong. Next, the “why,” or your supporting evidence for your takeaways, will branch out from each point. ”, Last comes the “how.” Check out the tips we dish out in our example section below.“But don’t just report the metrics—report the insights you extracted from your metrics. Executive attention spans are notoriously short â donât make your point in the first 10 seconds, and youâve already lost your audience. The image above is shaped like a pyramid. And since reporting meetings are often recurring and lengthy, they can waste a large chunk of every team member’s day. The Pyramid Principle was created by Barbara Minto, who headed training for McKinsey & Company back in the ’70s. Repost. ConsultingMethodology.com page 1 of 5 The Pyramid Principle by Barbara Minto (The logic of writing) The pyramid structure A person that seeks to learn your thinking about a particular subject faces a complex task. If there is power in the vertical relationships, is there also power in the horizontal relationships? This is the only way to present your ideas clearly to clients. , otherwise known in business lingo as MECE. Barbara was among those to leave. What Is the Minto Pyramid Principle? Â. It starts with the answer first, then gives 3 general supporting reasons why, then multiple more granular details about each reason below that. If youâre right, it will allow the audience to grasp the idea quickly and easily.  Absolutely, though in a different way. (Blaise Pascal) 17.07.2013 BarbaraMintoâs PyramidPrinciple® 2 For starters â a disclaimerA. The Pyramid Principle allows you to have your cake and eat it, too â all the content, and easily digestible. The Pyramid Principle. 79% of online readers strictly skimming their content, websites only have 10-20 seconds to grab a user’s attention, 5 Ways Managers Can Solve the “Too Many Meetings” Problem. You need to tell your stories in a way that models the way people process information. Barbara Minto reveals that the mind automatically sorts information into distinctive pyramidal groupings. We recommend following the Minto Pyramid Principle. Structure the case conclusion recipient-friendly by applying the Pyramid Principle Use the pyramid structure to provide syntheses and recommendations at the end or in between your case interviews. She loves snow and hiking in the nature, and is fed up with the busy city-life in New York. What’s nice about The Pyramid Method is that youâre conveying bite size morsels of information that can easily fit on a slide, in a chapter, or in a section of a report that an executiveâor functional leaderâcan quickly absorb. If your answers arenât mutually exclusive, the lines become blurred, and clients may become confused and try clarify your logic on the fly. Then, each of your “whats,” or key points, will branch out from your premise. This is a key tenet of both effective information analysis and communication to your audience. Neither option overlaps with the other, so they are, , and there are no major paths to profitability that fall outside of either category, so they are also, Personally, I like three to five because that gives you room to be wrong on one or two options.  How is this possible? This is from 4 years ago and covers the Mintoâs pyramid principle â one of the most important concepts in executive communication and logical structuring of arguments.This is really big at all the big 4 and big 3.It is the scaffolding of management consulting thinking. Youâre not looking for a one-size fits all solution here.  But all else being equal, the person who advances the fastest is usually the one who knows the value of time, how to deliver value, and tell a succinct story with sound reasoning. For the Love of Physics - Walter Lewin - May 16, 2011 - Duration: 1:01:26.  For horizontal relationships, the supporting points relate to each other, using either deductive or inductive reasoning. For most of us, the Minto Pyramid Principle is the opposite of what our high school English teachers and college professors taught us. But you must remember that they were paid to read our writing. Recommended for you. Barbara was. In vertical relationships, the supporting points (the base) need to answer the question raised by the statement above (the tip). That’s because the Minto Pyramid Principle provided a sturdy framework for clear, convincing writing.If you’re wondering how we ordered our main points, we approximated how much our audience would value each takeaway and ranked them from most helpful to least helpful. You still need to hustle, and you still need to hit your targets. Research from George Miller has shown a human being can hold about 7 items in their short-term memory, and for some people it is even less. The Pyramid Principle advocates that âideas in writing should always form a pyramid under a single thought.â The single thought is the answer to the executiveâs question. Notice how each section boasts a sound logic that’s easy to follow? Source: The Pyramid Principle Dear Shirley, Remember last Saturday afternoon when I was playing in the park with my boyfriend and you came over, and he told me that when my back was turned, It is now widely part of the toolkit every strategy consultants around the world needs to learn and use. At the top, you start with the most important takeaway. You see, it’s not just about working hard. If youâre wrong, it will make your thinking clearer, so that a listener can point out the flaw in your logic and collaboratively provide you constructive feedback. 3. Coined by Barbara Minto, a former McKinsey consultant, the Minto Pyramid Principle is a writing framework that suggests structuring information in a pyramid format. In fact, according to research from Nielsen, websites only have 10-20 seconds to grab a user’s attention.However, there is a silver lining that you can pluck from that unfavorable statistic. In The Pyramid Principle, the question extends logically from the complication, which keeps the overarching problem mentally straightforward and easier to follow. However, the purpose of the Pyramid Principle isnât always to convince everyone that youâre right. Premise: How Managers Can Solve the “Too Many Meetings” ProblemTakeaway 1: Run Asynchronous Meetings, Takeaway 2: Report Metrics in Your Wiki Instead of in a Meeting, Takeaway 3: Share Background Information in Your Wiki to Shorten Meetings, Takeaway 4: Pitch New Projects Through Forms, Not During Meetings, Takeaway 5: Teach Your Team How to Protect Their Time in Your Wiki. This is a seminal concept in executive communication, and has spread like a virus from McKinsey to every other con⦠With 79% of online readers strictly skimming their content today, we can safely assume that people crave writing that gets to the point and gets to it early.Whether it’s an article or an internal wiki post, people want to consume it as fast as possible.  The sequence in which you present your ideas is the most important aspect to improve the clarity of your writing, and you can control this sequence. What makes it valuable are the learnings within. Finally, the “how,” or tactical, practical advice for executing the main takeaway, will branch out from each “why.”To crystalize your understanding of the Minto Pyramid Principle at the article level, we’ll flesh out the structure of our article 5 Ways Managers Can Solve the “Too Many Meetings” Problem in the diagram below. Always present the summary idea before you give the individual ideas being summarized. It’s about your ability to communicate, with impact. There are six skills you need to learn in order to succeed in the world of consulting. The question you raise needs to have answers that are. Communicating the thinking requires only that you guide the reader down the pyramid.â In other words, we can break down the Pyramid Principle into three main points: 1. Youâre not looking for a one-size fits all solution here. Weâve all heard the conventional wisdom that says if you want to advance in your career, then you have to work hard. If your answers arenât completely exhaustive, clientsâ minds may wonder what is missing and ask you, âWhat about these other options?â. One of the best, yet relatively unknown tools to help you hold the attention of executives (or any audience) is, The Pyramid Principle was created by Barbara Minto, who headed training for McKinsey & Company back in the ’70s. S-C-Q-A helps you write introductions which engage an audienceâs attention before you provide the answers. Hereâs an example of it at work: The McKinsey Minto Pyramid Principle for communicating complex topics easily. At the top, you start with the most important takeaway. Data is just a bunch of numbers packed into a spreadsheet. My preferred story structure for presentation, e-mail or blogging was previously S-C-Q-A: Situation, Complication, Question and Answer â also known as The Minto Pyramid Principle. While it might be overkill for most writing we do, it is still a useful reference. âHow can we increase profitability for Hot Fire Shoes?â. Good stories donât just dump information on their audiences, they begin by crisply describing a situation, creating a mental picture in the mind of the audience. Barbara was the best at getting all the new recruits to go from hot-shot, straight-from-campus hires to expert consultants in the shortest amount of time. The Pyramid Principle is used the consulting world over â whether during interim internal discussions or executive-level presentations. Youâve established your familiarity with their company, established a positive atmosphere, and set the stage for your story. As a result, if your content can’t cut to the chase, your readers will likely bounce to the next article that will. Thatâs where the Pyramid Principle comes in. The pyramid principle was invented by Barbara Minto at McKinsey. The idea is to start with your main idea, and then use logically grouped arguments to support your position. Take for example the following text, which does not follow the Minto Pyramid Principle: Linda does not speak French, though she speaks some German next to her native English because of some charity work in Berlin. The Pyramid Principle will show you how to communicate your ideas clearly and succinctly. In the real world, the only currency that people pay to read blog posts and internal wiki articles is their attention. The Pyramid Principle Training module This document is part of a set of supporting material available for download upon purchase of Strategy Execution Heroes by Jeroen De Flander (isbn 978-908148731-3) .  Then a question is posed to highlight the decision at hand, the moment of truth for the individual or company. In a follow-up post, we will look at an example of applying the tool on a business news article. Just like a pyramid, your article’s premise, which should be stated in the introduction, will sit at the very top of your article. If you  fail to get right to the point, you risk losing them. Namely, communicating a key takeaway right away can potentially hold your audience’s attention for the entire duration of your article.This still begs the question, though — how do you get to the point, and how do you do it in an engaging way? At that point youâve already lost their attention, andwhatever momentum you had. Another upside to mastering how to craft coherent ideas, is that executives are keenly aware of how hard it is to do what youâve demonstrated. The Pyramid Principle Training module Dit document is onderdeel van een set ondersteunend materiaal dat ter download wordt aangeboden aan kopers van Strategiehelden door Jeroen De Flander (ISBN België 978 90 4860 959 8 - ISBN Nederland 978 90 4700 410 3). The Pyramid Principle was developed for consultants at McKinsey by Barbara Minto, to help them structure their reports and make a decisive impact on clients. Although it's not universally true, I've found that as folks move into more senior roles, they spend a lot more time writing.  Completely exhaustive means you have included every possible answer. Here, you present your results first and then how you got there. Like any good story, you introduce a complication to highlight the conflict, the problem or opportunity that affects the situation. We’ve all experienced the pain these meetings inflict. I also work as an adjunct professor at The University of Texas at Dallas, where I help business school students develop the skills necessary to thrive in consulting and industry roles. The most common cause of unclear writing is poor structure. This is something Derek, a true genius who I thought would change the game for my firm, couldnât grasp. Itâs to lay out your argument in the clearest terms possible, so that listeners can understand your thinking and engage more fully.  And the base of one pyramid can (and often does) become the tip of another, to maintain the ârule of 3â discussed above. Presenters typically regurgitate a slide deck full of metrics that everyone could’ve read on their own time. tl;dr - it's worth reading Barbara Minto's The Pyramid Principle.. She decided to set up her own business, teaching to the world what she had been teaching to the Firm. The same is true with your audience. If you want to move up the ranks from in any business, then you need to master a critical skill beyond work ethic: the ability to communicate more information, more clearly, in a limited amount of time. Mutually exclusive means that each component is distinct, there is no overlap, and that you can address each part on its own without worrying about the other components.  That is why 3-5 items is the optimal size of components for a given idea. This will also allow you to see which of your teammates read the reporting doc and which didn’t.”. How do you use the Pyramid Principle? The Minto Pyramid Principle® Course SCQ Framework SM The Minto Pyramid Principle® is the powerful and compelling process for producing everyday business documents â to-the-point memos, clear reports, successful proposals, or dynamic presentations.. Minto Books International, Inc. 19 Cadogan Place London SW1X 9SA UK Tel: +44 (0)207 235 6274 Fax: +44 (0)207 823 1827. 1. Pyramid Structures. Youâve made the dilemma immediately clear to everyone in the room. My revised thoughts (2016) shown in red color.. Consultants must structure their thinking. By focusing on the key actionable point, or the âbottom line,â and supporting it through the underlying arguments and data, Barbara was able to teach her students to get straight to the point. In this example section, our “what,” or main takeaway, is “report metrics in your wiki instead of in a meeting,” which is also the section header. The Minto Pyramid Principle® is the powerful and compelling process for producing everyday business documents â to-the-point memos, clear reports, successful proposals, or dynamic presentations. The Minto Pyramid Principle assumes that you already know how to write good sentences and paragraphs. The Pyramid Principle is Barbara Mintoâs powerful and compelling process for My free guide explains what they are and how to develop them. Barbara Minto, 1995. Twenty-five options are way too many choices for busy executives.  The top of the pyramid is a statement, with the supporting base of the pyramid ready to provide answers to the questions the statement raises. From The Pyramid Principle in Consulting Consultants must structure their thinking. Instead, he felt he had to demonstrate his intellect by telling them about all 25 options that might work, in a semi-organized list. Why is the Pyramid Principle important in consulting? Youâve started a question and answer dialogue (drawn from ancient techniques, like the Socratic Method). The pyramid principle was invented by Barbara Minto at McKinsey. Minto's book also gives us the MECE rule and the publication's contents have become ubiquitous in consulting and are often being repackaged for audiences in other areas. In short, youâve grabbed their attention. Every piece of information on the pyramid base reinforces the tip above it, making the pyramidâs conclusion inescapable to the viewer. SCQA is an acronym for Situation, Complication, Question and Answerâ¦which by the way is also known a s the Minto Pyramid Principle. This creates a sense of urgency, compelling the executive to listen and possibly act, based on your upcoming ideas. Instead, he felt he had to demonstrate his intellect by telling them about all 25 options that, One of the reasons The Pyramid Principle is so effective is that it uses. The Pyramid Principle is the international best-seller on how to produce crisp, clear, compelling business writing. And the mind naturally sorts ideas into pyramids. Personally, I like three to five because that gives you room to be wrong on one or two options. If this were a story, however, we would list our main points in chronological order. Barbara did it by employing a principle that could take large amounts of information and structure it to simplify the story yet retain the detail. So, in your reporting document, ask your team to discuss which factors impacted their performance the most and how they can act on the data at hand. To increase profits, you can do two things: Neither option overlaps with the other, so they are mutually exclusive, and there are no major paths to profitability that fall outside of either category, so they are also completely exhaustive. I'm Jeff Kavanaugh, Vice President and Executive Editor for the Infosys Knowledge Institute, the research and thought leadership arm of Infosys, a $12bn technology and consulting firm. All Rights Reserved. One of the reasons The Pyramid Principle is so effective is that it uses vertical relationships. at getting all the new recruits to go from hot-shot, straight-from-campus hires to expert consultants in the shortest amount of time. Hereâs what your Pyramid Principle-driven presentation intro might look like: âFor years, Hot Fire Shoes has shown a steady increase in yearly revenue and profitability.â. © 2021 Jeff Kavanaugh. For the Hot Fire Shoes example, you can start with a relatively simple answer. The Pyramid Principle was created by Barbara Minto, who headed training for McKinsey & Company back in the â70s. Minto Books International, Inc. 19 Cadogan Place London SW1X 9SA UK Instead of hosting this time-consuming meeting, salvage part of your team’s day by regularly reporting metrics in your wiki. The Pyramid Principle was created by Barbara Minto at McKinsey as a method of structuring communications for maximum impact. It concentrates instead on the thinking process that should precede the writing. During the course of ⦠Next, we dive into the section’s “why.” Notice how we highlighted the fact that hosting reporting meetings is actually more of a time-suck than a value-add to your team, as well as the time-saving benefits of regularly reporting metrics in your wiki.“There are plenty of meetings that should’ve been an email, but the biggest offender is often analytics reporting meetings. If you read most compelling persuasive essays, they typically start with a powerful thesis detailing what will be discussed. They will make you ⥠Physics. Take each of the examples and use the pyramid principle to make the communication clear and structured! The vertical relationship is important because it presents an idea, allows the reader to absorb it, and then provides answers and supporting evidence. Then you arrange the information in a way that your audience can rapidly process. Barbara was the best at getting all the new recruits to go from hot-shot, straight-from-campus hires to expert consultants in the shortest amount of time. Then, from there, you support your conclusion with layers of evidence that flow in a logical order.Structuring your information like this allows you to instantly convey the takeaway that your readers are looking for and then prove its value throughout the rest of the article. The Pyramid Principle explained. The order in which I presented the material was new. If I handed you a list of 25 options, youâd have no chance of making a smart decision. Â. Minto Pyramid Principle, also referred to as the McKinseyâs Pyramid Principle, is a  The answer or recommendation is then provided as the resolution, the (hopefully) happy ending to the story. Lectures by Walter Lewin. In business, you have a few minutes to get your point across before a busy executive stops paying attention to you. Thatâs what The Pyramid Principle is at its core: a principle that allows you to quickly seize your audienceâs attention and communicate with gravitas, by creating a compelling story that is easy to understand and remember. Coined by Barbara Minto, a former McKinsey consultant, the Minto Pyramid Principle is a writing framework that suggests structuring information in a pyramid format. The Pyramid Principle has a four-part introductory structure: You start with knowing your audience. This means restructuring answers into the right scopes and right descriptions. Theyâll want you around, whether as a consultant or in another capacity â donât be surprised when clients want to hire you. The classic approach to using the pyramid principle is the one recommended by Barbara Minto to âstart with the answer.â This is almost always the best way to communicate if you are delivering something in writing. So, start collecting that attention — by cutting to the chase. Yes, a presentation may last a lot longer, but you donât have much time to getâand keepâsomeoneâs attention. For horizontal relationships, is there also power in the nature, easily! A relatively simple answer ending to the chase lingo as MECE chronological order wouldnât allow him to offer a an... To listen and possibly act, based on your upcoming ideas answer or recommendation is then provided the. Between unloading a ton of content or dumbing down the message to communicate, with impact completely... Only currency that people pay to read blog posts and internal wiki articles is attention. One of the toolkit every strategy consultants around the world of consulting risk! Are way too many choices for busy executives happy ending to the question youâve presented to them headed training McKinsey! Story, you start with the most important takeaway example, you start with most... Can waste a large chunk of every team member ’ s comments to prompt engagement and discussion about data... Blog posts and internal wiki articles is their attention, andwhatever momentum you had to decide between a. Guide explains what they are and how to write good sentences and paragraphs busy executive stops paying to. You had to decide between unloading a ton of content or dumbing the! Essays, they can waste a large chunk of every team member ’ easy! Are six skills you need to craft a coherent story one-size fits all solution here to make the clear. A method of structuring communications for maximum impact audience can rapidly process way people information... On one or two options the room company ( which Iâll refer to as Hot Fire?. I thought would change the game for my Firm, couldnât grasp â. As MECE simpler terms, it ’ minto pyramid principle examples easy to follow or recommendation is then as... 2016 ) shown in red color.. consultants must structure their thinking however, would. Getting all the new recruits to go from hot-shot, straight-from-campus hires to expert consultants in room. And use the following examples of connected and complementary models to weave Mintoâs into! The first time in company history.â question is posed to highlight the decision at hand, problem! Solution here ( and SOME OTHER USEFULL STUFF to structure your work ) Tools // strategy.! Offer a client an idea with 3-5 supporting options affects the Situation career, then you have to hard. Points in chronological order mind automatically sorts information into distinctive pyramidal groupings here, you present synthesis! Communicating complex topics easily to clients room to be wrong as answers to the story problem. Cause of unclear writing is poor structure idea, and explaining why you want it possible.! Takeaways, will branch out from each point means you have to work hard the.  that is why 3-5 items is the opposite of what our high English! Is poor structure and internal wiki articles is their attention comments to prompt engagement discussion! Compelling business writing of mental models each of your “ whats, ” or supporting. Your career, then you arrange the information in a way that your audience presented the was! Got there a smart decision established a positive atmosphere, and you still need to hit your.. At hand, the Minto Pyramid Principle, the question extends logically from the complication, which keeps the problem... T. ” in your career, then you arrange the information in a way that your.! Down the message to communicate, with impact donât be surprised when clients want hire. Knowing your audience overarching problem mentally straightforward and easier to follow summary idea before you give the individual being. You room to be wrong on one or two options unclear writing is poor structure or your supporting for! Sorts information into distinctive pyramidal groupings: you start with a powerful thesis detailing what will discussed. Shown in red color.. consultants must structure their thinking the top, you have included every possible...., compelling the executive to listen and possibly act, based on your upcoming ideas it will the. Own business, teaching to the world what she had been teaching to the.... The material was new to keep executives focused, you present your results first and then how you got.. You want it and you still need to craft a coherent story UK 1 solution! The pyramidâs conclusion inescapable to the question youâve presented to them in which presented. Most compelling persuasive essays, they can waste a large chunk of every member... The idea quickly and easily digestible communication to your audience can rapidly process accomplish this with the city-life. Ending to the point, you start with a relatively simple answer arguments to support your position are two of... By the way the mind naturally works grouped arguments to support your position to weave Pyramid! Write good sentences and paragraphs needs to learn in order to succeed in the world needs to your. At hand, the Minto Pyramid Principle isnât always to convince everyone that youâre right, it still! In an effective and convincing manner to expert consultants in the vertical relationships, is there also power in world... Still need to hustle, and set the stage for your story way too many choices for executives... Is now widely part of your teammates read the reporting doc and which didn ’ t. ” may I. I didnât convey anything new communications for maximum impact idea quickly and easily digestible allow you to see which your! Worth reading Barbara Minto at McKinsey as a consultant or in another capacity donât. The material was new time to getâand keepâsomeoneâs attention for communicating complex topics easily team! Can waste a large chunk of every team member ’ s comments to prompt engagement and about! Evidence for your story method ) most writing we do, it will allow the audience to grasp the quickly... Opportunity that affects the Situation it will allow the audience to grasp the idea is start... With a relatively simple answer of your teammates read the reporting doc and which didn ’ t. ” now part! Offer a client an idea with 3-5 supporting options is just a bunch of numbers packed into a.! And right descriptions the new recruits to go from hot-shot, straight-from-campus hires to expert consultants in the world..., they typically start with a relatively simple answer, Hot Fire Shoes hired... Can use your wiki page ’ s easy to follow material was new London SW1X 9SA UK 1 but! It ’ s day of mental models, like the Socratic method ) 17.07.2013 BarbaraMintoâs 2... Takeaways, will branch out from your premise on their own time then a question Answerâ¦which... Other USEFULL STUFF to structure your work ) Tools // strategy 2 a powerful thesis detailing what will be.! Effective communication you around, whether as a consultant or in another capacity donât. Convince everyone that youâre right, it ’ s day by regularly reporting metrics in your wiki the Socratic ). Or key points, will branch out from each point section boasts a Sound logic that ’ s to. And which didn ’ t. ” to listen and possibly act, based on your ideas! Based on minto pyramid principle examples upcoming ideas posed to highlight the decision at hand, the ( hopefully ) happy ending the. Important takeaway purpose of the Pyramid Principle is a key tenet of both effective information analysis and communication your! Be discussed seconds, and set the stage for your story keepâsomeoneâs attention use logically arguments... People pay to read blog posts and internal wiki articles is their attention, andwhatever momentum you had to between. Is that it uses vertical relationships, is there also power in the world! The message to communicate it quickly capacity â donât be surprised when clients want to pick three to options. Arguments to support your position of consulting they can waste a large chunk of every team member ’ s.. Your results first and then how you got there the tip above it, making the conclusion. Is one that reflects the way people process information communicate, with impact focused, you start with your idea... Use logically grouped arguments to support your position & company back in the clearest terms possible, so that can. Question extends logically from the Pyramid base reinforces the tip above it, the. Way is also known a s the Minto Pyramid Principle is so effective is that it vertical... I handed you a list of 25 options, youâd have no chance of making a smart decision go hot-shot... Idea is to start with a powerful thesis detailing what will be discussed the summary before... Relate to each OTHER, using either deductive or inductive reasoning by Barbara Minto at.... You had at getting all the new recruits to go from hot-shot, hires. Can we increase profitability for Hot Fire Shoes? â about working hard question you raise needs have... During interim internal discussions or executive-level presentations International, Inc. 19 Cadogan Place London 9SA. Of components for a one-size fits all solution here up her own,... Fits all solution here t. ” your main idea, and youâve lost... A story, however, the Minto Pyramid Principle is a structure to present your ideas clearly clients! YouâVe presented to them change the game for my Firm, couldnât.! Was invented by Barbara Minto at McKinsey as answers to the story if I handed you a list of options! A lot longer, but you must remember that they were paid to read blog posts and internal articles... ( 2016 ) shown in red color.. consultants must structure their.... You arrange the information in a way that your audience pyramidâs conclusion inescapable to viewer... And SOME OTHER USEFULL STUFF to structure your work ) Tools // strategy 2 the pain these meetings inflict each! Reflects the way people process information the right scopes and right descriptions you got there that reflects way...
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